Mentor
João Marcelo Ferraz, PhD
Based in Rio de Janeiro, Brazil
I work at the intersection of user needs, business goals, and technical feasibility. As a UX professional, I turn behavioral insights into data-driven strategies for digital products and services. I hold an MSc in Computer Science and a PhD in Digital Media. I led Product & UX at Rio City Hall and now work at Brazil’s Innovation Agency, under the Ministry of Science, Technology and Innovation.
Lead UX & Product Manager at Brazil Innovation Agency
